Copyright © 2008 All Right Reserved. Advertising With Results of Westcoast Broadcasting, Inc.
◊ Radio reaches 94% of all
consumers every week.
◊ Radio reaches 73% of all consumers every day.
◊ Radio Reaches people everywhere; at home, in their cars and at work.
◊ Radio reaches people on the go.
◊ Radio is the last media a consumer will hear before they make a purchase for the day.
◊ Radio allows the advertiser to build a relationship with their customers.
◊ Radio moves Product.
◊ Radio is paramount for establishing top-of-mind awareness.
◊ Radio can complement other advertising campaigns.
◊ Radio is the medium of choice
all day; 44% of a consumer's day is spent listening to the radio.
◊ Radio is highly effective in targetability, meaning it can get your message to a particular group of people with specific tastes and values.
Listeners are loyal to
their stations because they identify with its values and messages, therefore
creating a tight bond that is deeply rooted.